Membership & Marketing Summit

Bill Sheehan, Global Head of Association Strategy, D2L
Attract and Engage Members by Leveraging Digital Learning

Bill Sheehan has over 25 years of experience in the Associations industry. Having started his career at National Confectioners Association as a Senior Director, Bill has since held management positions in a variety of organizations within the Association ecosystem and is presently Global Head of Association Strategy at D2L. Bill has deep expertise in marketing and member attraction strategy having provided marketing solutions to Associations at Multiview and leading marketing, communications strategies in various other positions. Bill is based out of Virginia and a longstanding member of ASAE, he is excited to have the opportunity to interact with CALSAE members to exchange ideas.

Charles Stanisce, Customer Growth Strategist, Novi AMS
11 Tips to Make Your Website Your #1 Marketing Tool

As a former director of marketing and membership for SWFL Inc., a 5-Star Accredited Chamber of Commerce, Charles reinvented an outdated marketing approach that stood out against the competition, by utilizing modern best practices to create a website that took prospective members and turned them into powerful promoters.

In his current role at Novi AMS, Charles helps prospective and current customers strategize their marketing and website needs. With 9+ years of experience as an association professional, he continues to stay up to date on the latest marketing and website trends that drive member engagement. He believes that associations can be just as effective as large corporations by leveraging their website to attract, engage, and delight their members.

Dave Will, CEO, Co-founder, PropFuel
Transforming Member Engagement with Conversational Data Collection

While working for SAP, a multi-billion dollar software company, nearly 20 years ago, Dave Will was advised to "walk faster and smile less, because perception is reality". Dave took this feedback to heart and started a business based on the antithesis of this advice. 14 years later, Dave successfully sold Peach New Media, an LMS for associations, which is now part of Community Brands. Since then, Dave and former Peach, Cameron Aubuchon, built a Feedback Automation Platform called PropFuel and they're here again to help associations improve member engagement and build a stronger relationships through conversation marketing. Dave has been working with associations in technology and member engagement for 15+ years.

Erin Perry, MSLDT, Deputy Director of Member Learning, California Primary Care Association

Erin began her career at CPCA in 2004 as an Administrative Assistant and has advanced over the years to lead the organization’s comprehensive training program, which includes an array of diverse in-person and webinar learning sessions to support community health center staff and leadership. She was promoted to her current position in 2019. Erin’s experience includes meeting planning, graphic design, training and evaluation development, budgeting and you have heard her voice if you are subscribed to CPCA’s podcast, “Community HealthCast”. Erin previously was the Project Director for CPCA’s PCA Cooperative Agreement. In this role she led and oversaw development and sustainability of education and training programs, including monitoring work plans, timelines and contracts, and ensured that services developed and provided were informed by data. Erin earned her Master of Science in Learning Design and Technology from the University of San Diego and her undergraduate degree from the University of La Verne.  In her free time, you can find Erin enjoying all things Disney or Lego-related with her husband and two amazing children.

 Jenna Goins, CAE, Director of Membership and Marketing, National Association of College and University Food Services
Transforming Member Engagement with Conversational Data Collection

With more than a decade of experience in associations, Jenna Goins currently serves as the Director of Membership and Marketing at the National Association of College and University Food Services (NACUFS). At NACUFS, she leads two teams to drive growth in both brand recognition and membership engagement. Prior to her time at NACUFS, Jenna worked in membership at the National Association for Catering and Events (NACE) and the National Association of Manufacturers (NAM). She is passionate about integrating exciting new technologies into the member experience. Jenna earned the CAE credential in 2018, and holds a master’s degree in nonprofit management and an MBA, along with her undergraduate education which she completed at Michigan State University.

Kim Davies, Senior Director, Partner Development, Naylor Association Solutions
5 Tips to Manage Advertising Operations to Earn More NDR

Kim Davies is a seasoned strategic advisor with over two decades of dedicated experience specializing in enhancing member engagement and management solutions for associations. Her expertise lies in optimizing value and non-dues revenue streams while ardently supporting associations in achieving their objectives. She thrives on strategically identifying cutting-edge products and tools to enhance the member experience, drive engagement, refine content curation, and boost revenue generation. Kim lives in Winnipeg, Manitoba. She is a proud hockey mom who enjoys watching the game, practicing yoga, and spending time volunteering for causes close to her heart.

Tim Hines, The Marketing Starter and Fractional CMO
Keynote: Starter State of Mind - Using an Entrepreneurial Mindset for Growth
AI for Associations: How this New Tool can be Used for Good, Not Evil

Tim is a global keynote speaker and business coach who believes that an entrepreneurial mindset is the key to success and helps travel industry professionals accelerate their growth by guiding them to be more collaborative, innovative, and influential. He’s the author of the book, The Marketing Starter: How an Entrepreneurial Spirit Will Make You a More Savvy Marketer and he also hosts The Marketing Starter Podcast.  He is a 3-time founder and for nearly 20 years, Tim has been teaching individuals, teams, and audiences around the world how to use an entrepreneurial mindset to elevate their brands and themselves and has worked with companies like AmTrav, Dialpad, Tribune Media, Ticketmaster, and the CIA. Fun fact; he’s a trained standup comedian and a licensed marriage minister!

Troy Tessalone, Workflow Automation Expert, Automation Ace
Zapier 101: Streamlining Workflows

Troy Tessalone is the driving force behind Automation Ace, leveraging his extensive expertise to offer programmable productivity solutions through the integration of AI, APIs, and apps, both no-code and low-code. With an impressive track record of saving clients "millions of minutes" through tips, tutorials, and templates, Troy has served over 650 clients, integrated with over 725 apps, and configured more than 10,000 automations. He is the #1 Zapier Community contributor and recognized as a Top 10 Premier Certified Zapier Expert, a distinction reflecting his mastery and leadership in the field. Troy’s reputation for excellence is further solidified by his status as an Upwork Top Rated Plus freelancer, placing him in the top 1% of experts vetted by the platform. For more details, visit Automation Ace.