Webinar Weds - Crafting Award-Winning Membership Campaigns
A virtual series that will explore topics relevant to the CAE domains.
Join us on Zoom
* Registration open until 2/26/25 at 9:45 AM (PST)
Event Details
Webinar Wednesdays
This 8-part virtual series will explore relevant topics curated to enhance leadership skills and provide strategies to navigate today's ever-evolving landscape. Each session will focus on a domain of the Certified Association Executive,CAE, credential.
Part #5 - Collaborative Excellence: Crafting Award-Winning Membership Campaigns
Join us to explore the story behind a groundbreaking membership marketing campaign that set new records for recruitment and retention, earning the coveted ASAE Gold Circle Award. Learn how collaboration across membership, marketing, communications, and technology was key to this success. We'll dive into how to create compelling videos that captivate both potential and existing members, and how to harness digital platforms for maximum impact. Discover the power of building a digital library for efficient video deployment, repurposing, and use across multiple campaigns. This session offers actionable strategies from a cross-departmental partnership that not only elevated recruitment efforts but also achieved industry-wide recognition for excellence.
Learning Objectives:
- Learn how to design an enterprise-wide membership campaign to drive recruitment, retention, and engagement.
- Understand how to develop a process to effectively collaborate with multiple departments (Communications, Marketing, IT)
- Hear how to strategize building an asset library to use across campaigns.
Pricing
Members: $49
Non-Members: $119
Recording will be made available post-event to registered attendees for 30 days.
CAE Credit
As an approved provider, this program may be applied for 1 CAE credit toward your CAE application or renewal requirements. This program covers content in the following domains: Domain 6: Member and Stakeholder Engagement and Management, Domain 8: Marketing and Communications
Event Sponsor
Content Leaders
Steve Broadwater, CAE, Director, Membership Strategy, American Institute of Architects
Steve Broadwater, CAE is an association professional with a background in consulting and a focus on the member experience. He serves as the Director, Membership Strategy for The American Institute of Architects (AIA), where he leads all recruitment efforts and manages the entire membership lifecycle. Steve is involved in several organization-wide initiatives including championing the rollout of Smartsheet and is currently building out a strategic outreach channel at AIA to create additional engagement points and provide new avenues for sales conversion.
Rebecca Myers, Managing Director, Account Operations & Creative Design, American Institute of Architects
Rebecca Myers has more than 15 years of association experience in marketing, branding, and communications. As Managing Director, Brand & Operations for The American Institute of Architect in Washington, DC, she works to establish inter-departmental collaborative systems and processes that facilitate smooth execution of campaigns from ideation and strategy to creation and deployment. In addition, she leads an extraordinary creative team of talented writers and designers who support a more than $70 million revenue goal. Having recently wrapped up a brand evolution, she’s currently working to establish a top-of-the-funnel brand campaign that will elevate brand awareness and inform mid- and bottom-funnel campaigns. Rebecca lives in Alexandria, VA with her husband and two daughters and enjoys traveling as much as schedules allow.
Mike Skiados, MBA, CAE, CEO, National Association of Professional Insurance Agents
Mike Skiados, MBA, CAE, is a visionary association leader dedicated to empowering members and driving engagement through meaningful connections and tailored experiences. As CEO of the National Association of Professional Insurance Agents, Mike is leading transformative initiatives to elevate certification standards for independent insurance agents and modernize the membership structure, all while prioritizing member satisfaction and long-term value.
Previously, as Managing Director of Membership Strategy and Engagement at The American Institute of Architects (AIA), Mike collaborated with a dynamic team to amplify member value, foster participation in impactful programs, and achieve remarkable results in recruitment and retention.
A passionate advocate for the association community, Mike serves as Immediate Past Chair of ASAE’s Membership Professionals Advisory Council (MPAC), where he partners with a diverse group of leaders to advance ASAE’s priorities: creating member value, fostering workforce development, and enhancing organizational culture and infrastructure.
Contact
Megan Denhardt, CAE, Education Consultant