Oregon LevelUp - Creating Transformation Statements: Shifting from Benefits to Results

Education

Creating Transformation Statements: Shifting from Benefits to Results

Why do members really join your organization? It’s not just about networking anymore. With members being more cautious about their spending, they need tangible results from their investments—not just promises of benefits. In this session, you’ll learn how to shift your messaging to focus on transformations rather than generic perks. Bring a pen and paper or your computer, along with details about an upcoming event or current offering. You’ll leave with a clear transformation statement that can be applied to future events and offerings, helping you sell real value to your members. By aligning your statements with the true needs and goals of your members, you'll position your organization to attract and retain more engaged, satisfied participants.

Learning Objectives

• Understand how to analyze member email engagement data to identify specific trends relevant to your audience.
• Create a customized framework for testing and determining the optimal time to send emails for your organization.
• Develop data-driven strategies to continuously improve email campaign effectiveness and registration rates.

Content Leader

Amy Hager, Founder and CEO, Amy Hager Solutions , Association Rockstars

Amy Hager is a go-getter with a passion for community building. Her experiences help her relate and apply strategies across many different industries by utilizing her background in marketing, communications, engagement, community development, and organizational growth. In 2006, Amy started as a member and volunteer at her local chamber and her passion grew into a career with a variety of national associations, state chamber and tourism organizations, and she still continues as a local member and volunteer. She has been a staff of 1, as well as on a team of many.

As the co-founder of Association Rockstars, an online interview series focusing on the unsung superheroes of the Association World, Amy enjoys connecting with people from all over the globe to help them spread the word about their amazing missions and movements. She is also on faculty at the Institute for Organization Management where she leads professionals in marketing and communication courses. Lastly, Amy is a coach for the Joyful Business Revolution. She has received the IOM and CAE designations and holds a BA in Mass Communications. When presenting or facilitating, she engages audiences to leave with new and achievable ideas to improve their organizations and communities.