Couch Chat - Smart Marketing: Navigating AI Implementation & Ethics
Facilitator-led conversations amongst your association peers.
Zoom
Event Details
Couch Chats are facilitator-led conversations in which you engage and connect with your peers virtually to discuss the changing business environment and association dynamics. We encourage you to actively participate in the conversations. If you have questions, challenges, or successes to discuss, please join us!
Smart Marketing: Navigating AI Implementation & Ethics
Are you interested in implementing AI in your membership, marketing, and communication strategies but need help determining where to start? This session is designed to take you beyond the basics of AI. Let's explore the power of AI and how it can unlock new potential for member engagement and support.
Key Takeaways
- Understand the ethical considerations and best practices for implementing AI in membership and association marketing to ensure responsible and fair usage.
- Discover innovative applications of generative AI beyond text or image generation, unlocking new potential for member engagement and support.
- Learn about the latest AI tools within SEO and Email Marketing to boost your association’s presence and engagement.
Pricing
Members: Complimentary
Non-Members: $49
Access Instructions
Please refer to the link in your confirmation email for instructions.
Event Sponsor
Content Leader
Erica Salm Rench, COO, rasa.io
After working in enrollment management where she focused on recruitment strategy and marketing, Erica managed a team of online marketers at the largest digital marketing company in the Gulf South. There, she supported the web development, SEO, online advertising, and content marketing teams in executing strategies which elevated organizations to stand out and be seen amongst the chaos of the online marketplace. Now, as the COO at rasa.io, she gets to blend her love of digital marketing technology and email in order to support the incredible community of rasa.io customers.
CAE Credit
As an approved provider this program may be applied for 1 credit toward your CAE professional development requirements, and is eligible as 1 ethical credit for those seeking their CAE renewal.
This program provides content with the following CAE Domains:
- Domain 8: Marketing & Communications
Contact
Lindsay Poss, CMP, Vice President, Meetings and Events