Education Sessions
MONDAY SESSIONS | TUESDAY SESSIONS | WEDNESDAY SESSIONS | SPEAKERS | EDUCATION HOME
CAE Curious?
If you are considering the Certified Association Executive (CAE) designation, we invite you to join us for an info session to learn what the CAE can do for your professional development and career advancement. Whether you are a developing leader or an experienced association professional, the CAE certification will enhance your professional acumen. Hear from a newly minted CAE about herr experience preparing for the exam and get all your questions answered about the process.
Melanee Cottrill, MBA, CAE, DTM, Executive Director, California Head Start
Aaron Gregory Smith, CAE, Chief Staff Officer, United States Bartenders' Guild
Association Boards Must Become More
What began as a mantra is now a deeply-held guiding principle because association boards matter and their increasingly complex, critical, and high-stakes work demands and deserves top performance. To become fit-for-purpose, association directors and officers must challenge themselves and imagine how they and their boards can become more than they have been historically, more than they are today, and more than they might believe is attainable. This high-impact capacity building session will share contrarian perspectives, forward-looking ideas, and next practices that will help association boards set a higher standard of stewardship, governing, and foresight [SGF].
Jeff De Cagna AIMP FRSA FASAE, Executive Advisor, Foresight First LLC
Deliver the Right Value at the Right Price
Your association is setting prices whether you have a structured pricing model in place or not. But without a proper governance model, you most likely are leaving money on the table. If there's one thing most associations faced over the past few years, it's that a lack of a pricing and value strategy for your products and services leads to knee jerk reactions when an emergency hits. The good news? Now is the perfect time to implement a pricing and value strategy. Learn what components your strategy needs, where to start, and how to carry on your strategy with continuous improvement for years to come – emergency or not!
Michael Tatonetti, CAE, CPP, Founder, Consultant and Speaker, Pricing for Associations
The Grounded Leader: Reconnecting to Your People and Purpose
In recent years, leaders have faced successive external disruptors, diverting attention from their roles to team-focused firefighting. This "head's down" approach inadvertently sacrifices strategy, vision, and team performance, contributing to executive burnout. "The Grounded Leader" presents a three-step process to guide leaders out of chaos: 1) Rediscover purpose, 2) Reframe problems and solutions, and 3) Re-engage authentically with their teams. This empowers leaders to reclaim their roles, positively influencing culture, performance, and profit. Learn to shift from task minutia to strategic leadership, fostering greater fulfillment and resilience in today's dynamic business landscape.
Stacey Kauffman, Regional Vice President, Audacy
Crafting an Intentional Organizational Culture
Crafting a thriving organizational culture begins with setting the right intention. This session will equip you with key concepts and tools to take actionable steps in building a positive culture. Come ready to challenge your existing organizational norms, and embrace the mindset that small shifts can yield significant change. Drawing from the conscious leadership movement and modern organizational development research, it prioritizes the human factor, advocating for bringing your whole self to work. Transforming organizational culture lies at the core of reshaping power dynamics, relationships, and fostering a radically equitable environment. Join this transformative session to inspire meaningful change in your organization's culture.
Michelle Mapp, MBA, PMP, Founder & CEO, Mapp Consulting Group
From Doing To Achieving: Maximize Personal Growth
Whether you’re a people leader, building a business, cultivating self-care practices or managing day-to-day tasks, how you approach your journey has everything to do with how successful you will be in achieving your goal. Discuss six simple strategies that will lay the foundation for success and put you on the path to getting the most out of your endeavors. Leave with specific steps you can apply to both work and life pursuits. These strategies will improve results and move you closer to your desired goals with efficiency and structure.
Tiffany Martin, CPC/CLC, Executive Change Strategist and Performance Coach, TK Martin Consulting LLC
What in the Blazes is My Competitor Doing?
Competition is fierce these days. What is your team doing to stay on top of the competition? Do you have a competitive intelligence strategy in place? If you’re shrugging your shoulders, it’s time to think more seriously about your competitors because yes, it’s getting more competitive, and it doesn’t seem to be slowing down. Dive into the competitive strategies of some of the biggest B2B brands and gain tactical advice that you can implement in your association to stay ahead of the competition and secure your organization’s future.
Tirrah Switzer, MBA, Senior Director of Product Marketing, Community Brands