Denise LeDuc Froemming

Denise LeDuc Froemming is CalCPA’s President & CEO. She leads a team of 85+ dynamic association professionals dedicated to serving 45,000 members that are California’s finest CPAs, trusted advisors, leading business and finance professionals, students, and educators.
Denise is an innovative, inspirational executive with a demonstrated record that includes exceeding profitability goals, turning around underachieving business units and driving increased revenues and market share. At the center of her leadership, is establishing cultures and environments that foster authenticity, celebrate differences and stimulate honesty among people from different backgrounds and diverse experiences, that encourage excellence and that inspire everyone to be the best they can be.

Before joining CalCPA, Denise served as CEO of the Institute of Real Estate Management (IREM) leading the transformation of the organization’s headquarters operations by nurturing a culture of curiosity, transparency, inclusivity and a customer-first approach leading to novel opportunities for growth. By diversifying revenue streams, she increased new product revenue by more than 5X. She also led the quick and seamless pivot to an all-virtual environment in 2020. During Denise’s tenure as the COO & CFO/EVP of the American Health Information Management Association (AHIMA), she drove change through market expansion, developing key coalitions and elevating operational bench strength and capabilities.

Denise’s interests outside of work include hiking, traveling, volunteering, reading and spending time with family and friends. Her favorite quote is - "I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel." Maya Angelou